Blog
TUESDAY, APRIL 1, 2008
Not easy, but exciting
The first few months were dedicated to the creation of promotional videos and web documentaries, but a few months ago I've decided to devote most of my time and energy to the video invitations.
How do you market a totally new product?
Hmmmmmm, a great challenge. I was sure it will catch on like fire, but how do you create a spark?
Well, I guess that a totally new website is required. Leaving http://www.e-clipsvideo.com/ for marketing the promotional videos, I have started working on a new website. A thorough quest for outsourcing my web building to India produced the wonderful Krish Nair (http://krishnadasan.com/). He is almost done with the website. Yay.
And now e-Clips needed samples. With the aid of Khen and Guy Shomron, the wonder cousins from south bay, whom I teamed up with almost from the get go, I have produced a few invitations, free of charge.
We've created a wedding video invitation
(http://www.e-clipsvideo.com/Wedding_Invitation/) constructed like an emotional documentary story. We've recently finished a wedding "save the date" video (http://www.youtube.com/watch?v=FIQ_5RLAynU) created as a homage to the silent movie genre. And just now, hot from the oven, a birthday video invitation for Beata's Bday (she's 24, OMG, every time she says that to me I feel the urge to strap a diaper on her): http://www.youtube.com/watch?v=R7NhIn_QWlg.
Next step...getting the word out.
THURSDAY, FEBRUARY 28, 2008
And then...
Wondering what the hell I'm going to do in the USofA, I bought a video camera. In Israel I started shifting from writing to video journalism (at Israel's biggest content website), and discovered a new passion. Coupled with my second BA (screen writing. The first BA was psychology and business) I found out that I can still tell stories, but now it's more challemging. A few days after I bought my camera, me and B went to see her sister and biyfriend take part in a triathlon. I decided to try the camera, and edit the footage (and yep, here it is: http://www.e-clipsvideo.com/I_will_survive/).
The responses were phenominal. Family and friends were soooo excited about the video, and the seed was planted. Why not create short, high impact and emotional web videos for events. I even thought about creating short videos of events like weddings, Bar / Bat Mitsvahs, baby showers, etc. "Why don't you do the invitation", suggested Danny my friend (thank you Danny). And yes, the bells started ringing. "Why not open a company that produces video invitations for events, private and corporate". Cha-ching. A new and exciting product. Nothing like it out there. And thus e-Clips was born.
SUNDAY, FEBRUARY 24, 2008
The birth of e-Clips
I met Beata thanks to a strange coincidence. 4th of July, 2006, the beautifull city of Tel-Aviv, Israel. Eloquent, beautiful, driven, joie de vivre, everything I could ask for from a woman (and everything I did ask from others, and did not get). I fell desperately in love. Luckily so did she.
A month and a half later, she flew back to the States. "It's only a summer romance", we promised each other, sad smiles on our faces. The hours went by, the days crawled away, and we somehow stayed in touch. Talking everyday, smsing, emails, we even opened a blog together, in a desperate attemp to taste eachother's life. We had to meet again. Just had to. And we did.
Dec of 2006. We meet in Thailand. It wasn't perfect, far from it, but we fell deeper and deeper in love. By the end of the trip we knew that we have to be together. There was no other choice. Three months later, having dropped my journalistic jobs, leaving friends and family behind, I came to the United States of America.
I didn't realize how bravely stupid I was, untill life in a strange and foreign country started overwhelming me. "Why not complicate a complicated existence?", I must have unconsciously thought to myself, and opened a video production company. e-Clips. A company that creates web video invitations to events. My love for people, my passion for video and my knowledge in writing, directing and editing came together.